Comcast’s New Video Streaming Service to Compete with Netflix
Comcast Corporation, the largest cable operators in the US, is going to launch an internet video service called Xfinity Streampix for its subscribers. Based in Philadelphia, Comcast will be competing with streaming media service providers like Netflix, Amazon and Apple. The new streaming video service will enable subscribers to stream more than 75,000 movies and television series on their televisions and other devises that can be connected to the internet. Comcast, which is also the forth largest telephone service provider, has more than 22 million cable subscribers in the US.
What to expect from Xfinity Streampix
The Xfinity Streampix will cost less than $5 a month for existing Comcast subscribers. The new video streaming service will allow users to watch movies from the past like When Harry Met Sally, Ocean’s Eleven, Brokeback Mountain, The Big Lebowski and more. It will also give you access to previous episodes of popular TV series like 30 Rock, The Office, Grey’s Anatomy and Lost. Comcast offers a similar service through its Xfinity TV, which allows users or access newer TV programs and movies from wherever they are. Subscribers of this new streaming service can easily access their choice of older movies and TV shows using the Xfinity TV and iPad apps, the video-on-demand option through Xfinity set-top boxes and through XfinityTV.com.
Comcast also has plans to increase the number of TV shows and movies it offers through Streampix in the future. In addition to that, the company wants to make the streaming service available through android-based devices and gaming devices like Xbox 360.
Availability of services
Along with an interesting list of movies and programs, the cost of the service will also play a major role in making Streampix a success. The cost of Xfinity Streampix will be just $4.99 a month, which is less than the $7.99 that Netflix charges its subscribers every month. The Streampix video service will be available for free along with a few bundled packages from Comcast. The service will be available to customers in the US from February 2012.
Strong competition for Comcast
The market has a number of video streaming service providers today. Of them, Netflix, Amazon videos, Apple and Coinstar’s Redbox Kiosks will be the ones that Comcast has to compete with. Netflix, undoubtedly, is the leading streaming video service in the US and has more than 20 million subscribers for its video streaming service. The company is the biggest competitor for Streampix, although Comcast denies that it launched Streampix to challenge Netflix. The service, according to the company, was introduced to improve their offerings and prevent their customers from switching to competitor services.
Netflix, which attracts a lot of competition in the market, is trying to retain its top position and expand its reach with new additions. The video streaming service has recently started streaming of a Norway-based mafia series called “Lillyhammer”. It has also signed a deal to offer a few popular movies from Weinstein Co, including the latest Oscar-winner “The Artist”. Considering that Netflix has the largest collection of movies and TV series, and that Amazon is adding more to its video library, Comcast’s Xfinity Streampix has to offer better to survive in the market.