How will Hi-Def Streaming Media affect the cable and satellite companies?
A few weeks ago I did an article about Hulu’s announcement to introduce a paid service in addition to their now existing free content. This “Plus” service, which will cost $9.99 could very well be just one example of how things are about to drastically change in how we Americans (and perhaps the world in general) watch TV.
Recent studies have shown that more and more people are considering this new alternative (Streaming Media) as their main source of entertainment. There are initiatives from subscription television services such as cable and satellite to provide their customers access to the same programming they receive at home, streamed to them via the internet to a multitude of devices and platforms. A recent study by The Diffusion Group polled broadband users and found that 60% of the users are enthusiastic about this new source of entertainment and a total of 34% of them would be willing to pay at least $5 extra per month for the service.
Now while this could turn out to be an important new source of revenue to the cable and satellite providers, the really interesting point is the fact that people are becoming not only more aware of the diversity and quality of streamed media, but also that there are some major players entering this new arena! As we watch companies like Hulu with their new Plus service and Google with Google TV join other big named companies out there, one can only wonder at what point will people come to the conclusion that paying $10/month for 720p high definition content (which happens to be the same content they get on cable or satellite) makes a whole lot more sense than paying the $100 per month most of us routinely pay for cable or satellite!
In my article two days ago I discussed Netfix’s newest moves in the Media Streaming arena and the fact that they will be able to stream movies the same day that they are released to the subscription channels.
It seems to me that we are witnessing a very rapid shift to streaming content and that everyone from movie studios to service providers are well aware of it. I think that it’s going to be very interesting to see how this all pans out! Stay tuned!
So…what are YOUR thoughts? Leave a comment and let us know if you think streaming media really will catch on with players like Netflix, Hulu, and even Google jumping in the game!
[via HDTV Magazine]